Creative economy: CBAAC seeks collaboration with WIPO, Chinese embassy
By Zika Bobby
• L-R: Hon. Aisha Augie, Director – General, Centre for Black and African Arts and Civilization CBAAC; Cultural Counselor of the Embassy of Peoples Republic of China, Li Xuda.
As part of strategies to build synergies and harness the enormous potential of the creative economy sector, the Centre for Black and African Arts and Civilisation (CBAAC) and the World Intellectual Property Organisation (WIPO) have agreed to collaborate on the promotion of Intellectual Property (IP)rights and protection for creative goods and services, especially among young Nigerians.
•L-R: Hon. Aisha Adamu Augie, Director-General CBAAC; and the Country Director, WIPO Nigeria, Dr. Oluwatobiloba Moody.
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This was reached during a work visit by the Director General of CBAAC, Aisha Augie, to the Country Director, WIPO Nigeria, Oluwatobiloba Moody, at the WIPO office in Abuja.
In his remarks, Moody congratulated Augie on her new appointment, as he expressed delight by the opportunities that the creative economy offers for the growth and development and equally noted the invaluable archival collections and rich cultural materials of FESTAC77 at CBAAC disposal.
He reinstated WIPOs commitment to working closely with CBAAC towards telling authentic stories that speak to the creativities of the African peoples.
He assured WIPO is committed to expanding knowledge, creating awareness and opportunities, and strategic use of intellectual property for economic, social, and cultural development in Nigeria.
On her part, Augie stated that as a centre that promotes and places high premium on creativity and civilisation of the African peoples, CBAAC acknowledges intellectual property as a major player and stakeholder in the creative economy, and its role in unleashing the potential of creativity and making creators benefit from their work, is the reason CBAAC seeks collaboration with WIPO.
She informed Moody that the FESTAC77 Archive housed by CBAAC has boundless opportunities for authentic storytelling.
Both institutions pledged to work collaboratively to promote and strengthen IP rights in Nigeria.
Augie was also at the Chinese Embassy, where she was received by the Cultural Councillor Li Xuda.
The aim of the meeting was to explore avenues to build synergies in order to strengthen the bond existing between CBAAC and the embassy of the Peoples Republic of China. Cultural Counsellor of the Embassy of Peoples Republic of China, Li Xuda, who welcomed the director general and her team, congratulated Augie on her appointment. He commended the director general for taking the initiative and steps in ensuring the two parties work together to strengthen the mutual bond and understanding between them. He assured her that they were open to collaborations with the centre.
After the meeting, the director general also attended a United Nations Chinese Language Day programme, where an invitation was extended to her to attend a cultural exchange programme in China in May 2024.